‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This plague of industrially manufactured edible products is a worldwide phenomenon. Even though their intake is particularly high in developed countries, making up more than half the typical food intake in nations like Britain and America, for example, UPFs are taking the place of fresh food in diets on every continent.

This month, the world’s largest review on the health threats of UPFs was released. It warned that such foods are exposing millions of people to long-term harm, and demanded urgent action. Previously in the year, a major children's agency revealed that a greater number of youngsters around the world were overweight than too thin for the initial instance, as processed edibles overwhelms diets, with the sharpest climbs in low- and middle-income countries.

Carlos Monteiro, a scholar in the field of nourishment science at the a prominent Brazilian university, and one of the review's authors, says that profit-driven corporations, not consumer preferences, are driving the change in habits.

For parents, it can appear that the whole nutritional landscape is working against them. “On occasion it feels like we have no authority over what we are placing onto our child's dish,” says one mother from the Indian subcontinent. We spoke to her and four other parents from around the world on the growing challenges and annoyances of supplying a balanced nourishment in the era of ultra-processing.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Bringing up a child in Nepal today often feels like trying to swim against the current, especially when it comes to food. I make food at home as much as I can, but the instant my daughter goes out, she is surrounded by brightly packaged snacks and sweetened beverages. She constantly craves cookies, chocolates and packaged fruit juices – products intensively promoted to children. One solitary pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”

Even the educational setting encourages unhealthy habits. Her cafeteria serves flavored drink every Tuesday, which she eagerly awaits. She is given a small package of biscuits from a friend on the school bus and chocolates on birthdays, and confronts a chip shop right outside her school gate.

On certain occasions it feels like the entire food environment is working against parents who are simply trying to raise fit youngsters.

As someone associated with the a national health coalition and spearheading a project called Encouraging Nutritious Meals in Education, I comprehend this issue thoroughly. Yet even with my knowledge, keeping my school-age girl healthy is exceptionally hard.

These constant encounters at school, in transit and online make it next to unattainable for parents to curb ultra-processed foods. It is not simply about what kids pick; it is about a nutritional framework that encourages and promotes unhealthy eating.

And the data shows clearly what parents in my situation are experiencing. A recent national survey found that 69% of children between six and 23 months ate unhealthy foods, and 43% were already drinking sweetened beverages.

These numbers are reflected in what I see every day. An analysis conducted in the district where I live reported that almost one in five of schoolchildren were carrying excess weight and more than seven percent were clinically overweight, figures closely associated with the increase in processed food intake and more sedentary lifestyles. Additional analysis showed that many Nepali children eat candy or manufactured savory snacks almost daily, and this habitual eating is associated with high levels of dental cavities.

The country urgently needs stronger policies, better nutritional atmospheres in schools and more stringent promotion limits. Before that happens, families will continue engaging in an ongoing struggle against junk food – one biscuit packet at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My position is a bit different as I was had to evacuate from an island in our archipelago that was devastated by a severe cyclone last year. But it is also part of the bleak situation that is affecting parents in a area that is feeling the most severe impacts of climate change.

“The situation definitely deteriorates if a hurricane or volcano activity destroys most of your crops.”

Even before the storm, as a food nutrition and health teacher, I was very worried about the growing spread of convenience food outlets. Today, even community markets are participating in the change of a country once characterized by a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, full of artificial ingredients, is the choice.

But the condition definitely deteriorates if a natural disaster or mountain activity wipes out most of your produce. Unprocessed ingredients becomes rare and extremely pricey, so it is incredibly challenging to get your kids to have a proper diet.

Despite having a stable employment I wince at food prices now and have often resorted to choosing between items such as peas and beans and meat and eggs when feeding my four children. Offering reduced portions or diminished quantities have also become part of the recovery survival methods.

Also it is rather simple when you are balancing a challenging career with parenting, and rushing around in the morning, to just give the children a small amount of cash to buy snacks at school. Regrettably, most educational snack bars only offer ultra-processed snacks and carbonated beverages. The consequence of these difficulties, I fear, is an increase in the already epidemic rates of non-communicable illnesses such as blood sugar disorders and hypertension.

Kampala's Landscape: A Fast-Food Dominated Environment

The sign of a global fast-food brand towers conspicuously at the entrance of a mall in a Kampala neighbourhood, challenging you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never gone beyond the borders of Uganda. They certainly don’t know about the past financial depression that led the founder to start one of the first worldwide restaurant networks. All they know is that the three letters represent all things desirable.

Throughout commercial complexes and all local bazaars, there is fast food for all budgets. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place Kampala’s families go to celebrate birthdays and baptisms. It is the children’s reward when they get a good school report. In fact, they are hoping their parents take them there for the holidays.

“Mom, do you know that some people pack fried chicken for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.

It is the weekend, and I am only {half-listening|

Robert Ochoa
Robert Ochoa

Tech enthusiast and writer with a passion for exploring cutting-edge innovations and sharing practical advice.